Marketing Manager Strategy:

• High Level - Understand, Adapt, Overcome, Give & Grow
  
  1. Sustainable $1-4K+ every week at a minimum: Goal $1M in 12months
  2. Design / execute detailed 6 month budget & plan to scale globally. (3 month reassessment)
  3. Become global leader in regenerative living courses
  
  
• Basic Strategy - Analyse, Prioritise, Commit, Execute & Repeat...
  
  - The customer value journey
  - SWOT analysis
  - Technical site analysis, SEO analysis, keyword research, google analytics
  - Key Metrics
  - Avatar definition - customer / target market survey
  - Craft messaging
  - Branding - choose and engage brief contract designer, brand guideline document
  - Lead Generation - Brand Exposure, Opt-in
  - Lead Nurture - Education content sequence
  - Conversion: Act of selling / converting - tactical funnels, offers
  - Delivery - platform, customer success, customer service
  - Retain / Resell / Upsell - follow up sequences

 

• Example Tactics & Responsibilities
  
  Lead Generation
  - Automate social media posts campaigns - Plan, write  
  - Craft Offer - Pricing, Copy writing
  - Funnel design & A/B split test
  - Opt-in, lead magnet.
  - PR (Guest podcasting / blogging, Influencers, mainstream media, press releases, magazines)
  - Establish and manage strategic partnership relationships
  - SEO: research, blogging, site assessment, speed, indexing
  - PPC Ads
  - Organic Guerrilla tactics
  
  Lead Nurture
  - World class branding & user experience design (UX)
  - Data driven education content production schedule & delivery
  - Email, text, bot sequences
  
  Conversion
  - Craft Irresistible Offer
  - Funnel design
  - Customer Success Guarantee
  - Testimonies
  - PPC Ads - ad research, creation, management & analysis
  - Setup Conversion Tracking
  
  Delivery
  - Site maintenance
  - Processes to minimise admin & customer service tickets
  - Automated message sequences
  - FAQ
  - Content quality control
  - Manage customer service tickets
  
  Retain / Resell / Upsell
  - follow up sequences
  - Improve lifetime value offerings
  - Segment customers

Extras:

• Project / time management processes
  - Train team on software for project management
  - Responsible for leading marketing meeting
  - New e-product project management
  
  
• Ecommerce site development / maintenance
  - Continually research & evaluate best SAAS stack for growth and scale
  - Implement & integrate SAAS stack
  
  
• Integrate with Koanga & Te Kakano 
  - Improve traffic flow from these sites
  - Create brand consistency across all associated sites  
  
  
• Weekly Video Meeting, On Call, Working remotely
  
  
• Visit Kotare Village Every 2-3 months
  
  
• Much Much More...

Business Development Cost Structure - 6 month Contract:

SEM / PPC:
Ad spend budget / month: $2000-$4000 (to be revised after 3 & 6 months)

SAAS: $200+/month
- Shopify / Clickfunnels / Apps
- Platforms

Branding - $1000 - $3000

Management :
Setup plan & budget - one off: $1500 (2 week process starting immediately)
Contract fee / Month: $1500 + commission (details below)

Fee Basic Details - To be discussed
Ongoing Cam 20 hours / week contract fee
- Per Hour: $18.75
- Per week: $375
- Per Month: $1500
- Per Year: $18,000

Basic Sales Commission Details - To be discussed
Through sales attributed to my management (not through existing affiliates):

- $0 - $100k Revenue: 30%
Max Commission: $30,000 (total $48,000)

- $100k - $500k Revenue: 15%
Max Commission: $75,000 (total $93000)

- $500k-$1M Revenue: 10%
Max Commission: $100,000 (total $118,000)

- $1M+ Revenue: To be discussed

If this development structure does not suit please let me know your preferences to be considered and agreed upon.

100% Customer Satisfaction Guaranteed.